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	<title>Off the Beaten Plan &#187; real estate</title>
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	<description>...because mud is fun.</description>
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		<title>Pointless (?) Personal History</title>
		<link>http://offthebeatenplan.com/marketing/pointless-personal-history/</link>
		<comments>http://offthebeatenplan.com/marketing/pointless-personal-history/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 17:20:27 +0000</pubDate>
		<dc:creator>Nicki</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[indie]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://offthebeatenplan.com/?p=168</guid>
		<description><![CDATA[Here&#8217;s a bit about me you might not know. About eight years ago now, I drove with my husband, son, parents, and cat from Iowa and a job as a desk clerk at a trucking company, to Pennsylvania and no job and no house of my own. It was an adventure for those first few [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://offthebeatenplan.com/wp-content/uploads/2012/02/IMG_0107.jpg"><img class="alignleft size-medium wp-image-170" title="MKTG Puzzle" src="http://offthebeatenplan.com/wp-content/uploads/2012/02/IMG_0107-300x225.jpg" alt="" width="300" height="225" /></a>Here&#8217;s a bit about me you might not know. About eight years ago now, I drove with my husband, son, parents, and cat from Iowa and a job as a desk clerk at a trucking company, to Pennsylvania and no job and no house of my own. It was an adventure for those first few months, but then I got a job. A desk clerk for a real estate company.</p>
<p>At first the jobs were very similar &#8211; photocopying, logging, miscellaneous et ceteras. Then, fortunately for me, my job description grew and developed into what it is now.</p>
<p>Marketing Goddess.</p>
<p>Okay, so that&#8217;s a little grand, but what I&#8217;m getting to is that I offer marketing materials and ideas for independent contractors trying to sell homes, and I&#8217;m good at it. I feel like if I decided to take the plunge into getting my own real estate license, I know exactly what I should do to develop my business.</p>
<p>But I don&#8217;t think I&#8217;ll ever make that plunge. The same thing that happened while I was working at the trucking company, seeing how the drivers&#8217; lives were, has happened here. Sorry, not my cup of tea.</p>
<p>I sit at my desk, though, and I have all these ideas and opinions, and a lot of the time my agents aren&#8217;t willing to do what I suggest. I suppose it seems too radical in a delicate time where the environment and market is unstable. And when someone turns down one of my ideas, I think, &#8220;If I were a real estate agent, <em>I </em>would <em>definitely</em> do that.&#8221;</p>
<p>&#8220;IT&#8221; occurred to me in the past year. &#8220;IT&#8221; is that I am not all that different, as a writer, than these real estate agents I work with. I have a product that I want to sell independently, just like my agents do. I have ideas on how to market their services to the public &#8211; why can&#8217;t I apply some of my ideas the other way around?</p>
<p>I know how to do &#8220;IT&#8221;. I know how I would sell &#8220;IT&#8221;. I know that I can do &#8220;IT&#8221;, and that my ideas aren&#8217;t the ideas that anyone else would have (generally, I&#8217;m sure there are some similarities, but my stories aren&#8217;t anyone else&#8217;s).</p>
<p>And I thought maybe it would be good for me to share. I know I&#8217;m going to fight a bit against the opinion that the best marketing is writing more books, because once you have someone who likes what you&#8217;ve done, they want to read more by you, and why waste time with Facebook and Twitter and business cards and postcards and all that jazz? But I think there&#8217;s time for both. I think a person can churn out stories and still have a few moments for a bit of connecting to his or her audience.</p>
<p>So I&#8217;ll start sharing my ideas under this new category that didn&#8217;t really fit under any others that I had already established. I actually already have several, but I&#8217;ll try not to dump it out all at once.</p>
<p>Promise. <img src='http://offthebeatenplan.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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