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Ha! I love this article. I've done this before, never really thinking about how much I was revealing. Very interesting! I think perhaps this is also the gent who did the credit card experiment, signing his credit card receipts with things like "Mickey Mouse" and hangman drawings, but I haven't found verification of that yet.
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I like this. I found it while reading a graphic design blog, but it has real estate applications as well. Professional real estate agents are getting undercut by the amateurs, willing to take a cut in rate just to get the listing. His language is a bit foul towards the end, but it's well said.